Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Product details

Paperback: 288 pages
Publisher: John Wiley and Sons; 1st edition (July 13, 2010)
Language: English
ISBN-10: 0470876417
ISBN-13: 978-0470876411
Product Dimensions: 9.5 x 0.7 x 7.3 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.5 star  See all reviews (584 customer reviews)
Amazon Best Sellers Rank: #1,729 in Books (See Top 100 in Books)

#4 in Books > Business & Money > Processes & Infrastructure > Strategic Planning
#7 in Books > Business & Money > Management & Leadership > Systems & Planning


Editorial Reviews

Amazon.com Review

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

The Power of “What If” Questions
Content from authors Alexander Osterwalder and Yves Pigneur
We often have trouble conceiving innovative business models because we are held back in our thinking by status quo. The status quo stifles imagination. One way to overcome this problem is to challenge conventional assumptions with “what if” questions. With the right business model ingredients, what we think of as impossible might just be doable. “What if” questions help us break free of constraints imposed by current business models. They should provoke us and challenge our thinking. They should disturb us as intriguing, difficult-to-execute propositions.

What if...
…furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes? What is common practice today was unthinkable until IKEA introduced the concept in the 1960’s.

…airlines didn’t buy engines for their airplanes, but paid for every hour an engine runs? That is how Rolls-Royce transformed itself from a money-losing British manufacturer into a service firm that today is the world’s second biggest provider of large jet engines.

…voice calls were free worldwide? In 2003 Skype launched a service that allowed free voice calling via the internet. After five years, Skype had acquired 400 million registered users who collectively had made 100 billion free phone calls.

Review

an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011).

... this handbook is likely to prove an excellent help for evaluating business models . (Anatello.com, July 2011).

Customer Reviews




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3.0 star
A Decent Place to Start
ByKen Rideron November 21, 2010|Verified Purchase
"Business Model Generation" is a breezy read and a well-organized introduction to several related topics including: basic types of business models, techniques and strategies for generating ideas and thinking creatively about them, along with process steps for moving good ideas forward. But the promising title makes it sound like this is a more substantive resource than it really is.

PROS: Anyone new to these topics would likely have to read four to six separate books to get the broad coverage you'll find here. The authors have done a service for folks who want to come up to speed more quickly. I felt that I came away with some useful info in most of the chapters and each has additional references for further reading. The designers also deserve some credit for a creative and varied layout that makes the text seem fresher. Plus, you can feel good about yourself as you plow through 50+ pages in half an hour without fatigue. The bonus: this is a business book that won't have you drowning in business jargon.

CONS: As several reviewers have noted, there's breadth here but not much depth on the core topics. Those expecting more may be disappointed and some may find the book's suggestive title misleading. Probably more accurate if they called it "A *PRIMER* for Business Model Generation" instead of a Handbook. It's a place to get started, not a definitive resource as the term handbook implies. Finally, the small font sizes that a few reviewers mentioned will surely be difficult to read for those with less-than-great eyesight.


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5.0 star
Excellent resource
ByDonald L Palmeron March 11, 2017|Verified Purchase
I am using this for an entrepreneurship class I am teaching. It is an excellent resource for understanding business models and ways to analyze a company's strengths, weaknesses, opportunities and threats in a practical manner.


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4.0 star
Great for beginners and a great tool to keep everyone on diverse teams on the same page
ByJeff Lopeson April 2, 2017|Verified Purchase
This is a good book for a beginner. Coming from an engineering background I do not have a lot of experience with the business side of, well, business. This book provides a common and easy to understand definition of a business model and how to develop it - especially when you need to do it in a fast and easily understandable, transferable, and modifiable manner.

The book had great graphic design but it was a little light on the technical details. Perhaps an "Advanced" version should be released.


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5.0 star
Finally, a structured approach to building or reviewing business models
ByLarry Steinon March 3, 2013|Verified Purchase
If your a business owner, everything you need to know about developing or reviewing your business can be learned in the first 40 pages of this book. It pulls together all the aspects or building blocks of a business model in a very clear and concise manner utilizing what authors term a Business Model Canvas. This building blocks should be familiar to most if not all business owners: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners and Cost Structure. The book does not regurgitate information about these building blocks that can be found in so many other sources, but does summarize the key points. The books greatest contribution for the business owner is the canvas. This graphic enables the business owner to quickly visualize just how all these building blocks interacts -- just like a pictorial of a human skeleton quickly shows the novice how the various bones interact.

I feel the remainder of the book is primarily geared towards those professionals who assist business owners in developing their business models. It takes the discussion of business modeling to a whole new level than other business modeling books. I would characterize this part of the book as applying an engineering discipline to the field of business modeling. I am very anxious to incorporate the lessons into my own practice.


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5.0 star
The Business Model Canvas is a great tool to bring all of the basic elements for ...
Byamazonguyon March 5, 2017|Verified Purchase
Another book that is an essential read for entrepreneurs and established business owners. The Business Model Canvas is a great tool to bring all of the basic elements for a business together. Good for planning and good for troubleshooting.


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4.0 star
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help
ByPeter Williamson January 13, 2013|Verified Purchase
[1] How I Heard About The Book...
Mike Rhodes [...]] was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

 was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

Business Model You: A One-Page Method For Reinventing Your Career
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

[7] What Was Missing ...

I think the book could have used a little more depth when it came to examples and case studies... It's got a lot, don't get me wrong, but I think they could have gone a little deeper in places.

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